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Celebrity endorsements include Richard Branson, Anthony Hopkins, Ashton Kutcher, Ellen DeGeneres, Nikki Glaser, Chrissie Hynde, Michael McIntyre, Pink, Jason Mraz, Charlotte Church and Hrithik Roshan which aids the organisation's efforts to expand commercially.
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īased on their full money-back guarantee (which requires two follow-up sessions without reimbursement of travel), Carr's clinics claim 90% success rate in aiding smokers to stop for three months, and 51% success rate in helping smokers stop for 12 months based on an independent study not connected with any health organisation.
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In 2020 a UK randomised clinical trial found Allen Carr’s Easyway as good as, if not better than, the Gold Standard NHS Programme which uses NRT & 1-1 psychological support and in 2018 an Irish trial found that Allen Carr’s Easyway was almost twice as effective as other smoking cessation methods available on Health Service.
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The success of the original London clinic, through word-of-mouth and direct recommendation, has led to a worldwide network of 100 Easyway clinics in 35 countries plus the production of audio CDs and DVDs.Īllen Carr's Easyway is clinically proven through two randomised controlled trials. in hospitals across the U.S.) He wrote ten books which appeared as bestsellers on selected book ranking charts including his first book The Easy Way to Stop Smoking (1985).
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(He actually stopped smoking and modelled his program from a program called the Living Free Program for Smokers which was given by InControl International Inc. Instead, he encourages smokers to think of the act of quitting, not as giving up, but as "escaping".Ĭarr left his accountancy job in 1983 and set up his first Easyway clinic. His contention was that fear of "giving up" is what causes the majority of smokers to continue smoking, thereby necessitating the smoker's perpetuation of the illusion of genuine enjoyment as a moral justification of the inherent absurdity of smoking in the face of overwhelming medical and scientific evidence of its dangers. This is because their attention is diminished while they continue to believe it is traumatic and extremely difficult to quit and continue to maintain the belief that they are dependent on nicotine.Īnother assertion unique to Carr's method is that willpower is not required to stop smoking. A further reason for allowing smokers to smoke while undergoing counselling is Carr's belief that it is more difficult to convince a smoker to stop until they understand the mechanism of "the nicotine trap". He further asserted that withdrawal symptoms are actually created by doubt and fear in the mind of the ex-smoker, and therefore that stopping smoking is not as traumatic as is commonly assumed, if that doubt and fear can be removed.Īt Allen Carr Clinics during stop-smoking sessions, smokers are allowed to continue smoking while their doubts and fears are removed, with the aim of encouraging and developing the mindset of a non-smoker before the final cigarette is extinguished. So that smokers, when they light a cigarette are really trying to achieve a state that non-smokers enjoy their whole lives. He asserted that the "relief" smokers feel on lighting a cigarette, the feeling of being "back to normal", is the feeling experienced by non-smokers all the time. In this way the drug addiction perpetuates itself. ( July 2017) ( Learn how and when to remove this template message)Ĭarr teaches that smokers do not receive a boost from smoking a cigarette, and that smoking only relieves the withdrawal symptoms from the previous cigarette, which in turn creates more withdrawal symptoms once it is finished.
Unsourced material may be challenged and removed. Please help improve this section by adding citations to reliable sources. He claims that these two realisations crystallised in his mind just how easy it was to stop and so then enabled him to follow an overwhelming desire to explain his method to as many smokers as possible. Second, his son John lent him a medical handbook which explained that the physical withdrawal from nicotine is just like an "empty, insecure feeling". First, the hypnotherapist told him smoking was "just nicotine addiction", which Carr had never perceived before that moment, i.e. There were two key pieces of information that enabled Carr to stop later that day. However, it wasn't the hypnotherapy itself that enabled him to stop – "I succeeded in spite of and not because of that visit" and "I lit up the moment I left the clinic and made my way home.". He qualified as an accountant in 1958.Ĭarr finally stopped smoking on 15 July 1983, aged 48, after a visit to a hypnotherapist. London-born Carr started smoking while doing National Service aged 18.